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From Brick-and-Mortar to E-commerce

This week, we are going to help you transform all or part of your business into an e-commerce business. 

Casey Carroll
8 Jan

If you are a brick-and-mortar business that is considering moving completely online, you’re in the right place. 

This week, we are going to help you transform all or part of your business into an e-commerce business. 

You can learn about the benefits of having an e-commerce business here

Let’s get started!

The first step to changing your business to an e-commerce business is setting up your online presence. This first stage is important and is the best way to show your customers what your business is and what it stands for. In this stage, you want to be sure to design and set up everything to your liking. In the setup portion, you will buy a domain name and set up your website. You also want to make sure that you are keeping your website up-to-date so everything runs smoothly for your customers. You want their shopping experience to be satisfactory so they will return and keep buying from your business. This is also important because this is now a large part of how you will build and maintain customer loyalty. 

Next, you need to prepare for shipping and fulfillment. In owning a brick-and-mortar store, you did not need to package and ship items–customers would simply come in and buy! In this new stage of your business, you will be responsible for figuring out who will package and ship your orders and how much time this will take. You need to let your customers know how long they should expect their items to arrive and stick to that. 

Having good customer service is probably the most important part of switching over to an e-commerce business. Since you no longer talk to your customers in person, you need to make sure that your online response time is quick and you or your employees provide your customers with top-notch customer service. After setting up your e-commerce business, you need to choose how you will conduct customer service and how you will maintain these relationships. 

Finally, you need to be sure to market your business well. When you decide you are transforming all or part of your business to online, you need to make sure you tell your current customers of the switch. You want to bring your existing loyalty with you. You will be able to accomplish this and more with marketing. Marketing for an e-commerce business can be different from marketing a brick-and-mortar store, so you want to make sure you are doing everything you can for success. You will need to invest in marketing strategies right away to ensure sales, which you can do yourself or hire a marketing professional to do. Your business needs to become established with your target audience. You also want to ensure that your social media accounts are active and are posting fun, engaging content for customers. You want people to share your business and products with others!

We hope this blog was helpful and helps you have a smooth transition from brick-and-mortar to e-commerce!

Until next time, let us know if you have any questions or comments below!

Casey Carroll
8 Jan

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